Master of Business Administration

This module explores basic economic principles (theories and applications) that are relevant to a variety of businesses. The module emphasises an economist's mindset and amassing the tools necessary todo so, including the study of microeconomics and macroeconomics. Throughout the module, students will examine the underlying economics of successful business strategy: the strategic imperatives of competitive markets, the sources and dynamics of competitive advantage, managing competitive interactions, and the organisational implementation of business strategy. Additionally, the module focuses on case discussion and analysis and provides a foundation for consultants, managers, and corporate finance generalists.

In general terms, financial accounting is the measurement of economic activity for decision-making. Financial statements are a key product of this measurement process and an important component of firms’ financial reporting activities.The objective of this module is to help students become intelligent readers of the financial reports of most publicly traded companies.Students will learn the development, analysis, and use of these reports by focusing on what these reports contain, what assumptions and concepts accountants use to prepare them, and why they use those assumptions and concepts. A solid understanding of the fundamentals covered in this module should enable students to do well in more advanced finance and accounting courses and to interview intelligently for jobs in finance, consulting, and general management.The module begins with the basic concepts of accounting. Students will analyse the main financial statements: balance sheet, income statement, statement of cash flows, and statement of stockholders’ equity. Particular attention is paid to how these four statements relate to each other and how they provide information about the operating performance and financial health of a company. The module also covers specific items from the financial statements and applies tools of analysis whenever possible.

This course covers core concepts in accounting, finance, and microeconomics relevant to running a business. The course begins with finance for business, including the time value of money, the trade-off between risk and return, and arbitrage. It gives managers a strengthened knowledge in finance that can be applied in their professional careers. The topics covered include how to move cashflows in time, the methods and principles of capital budgeting, valuation of bonds and stocks, how to characterize risk and return, and options pricing with applications to managerial decisions.The course then builds on the student’s knowledge of finance to introduce accounting and examines the subject from the viewpoint of users external to the organization. Topics include transaction analysis; the accounting cycle; financial-statement preparation, use, and analysis; revenue recognition and cost measurement; present value; and problems in financial-accounting disclosure. This course concludes with microeconomic theory and its application to problems faced by managers. Topics include supply and demand, consumer behaviour, pricing when a firm has market power, and contracts.

This module explores the key concepts of marketing and how they fit into the larger context of management strategy and operational decisions. It presents both the practical 'how' and the fundamental 'why' of marketing activities in the light of contributions from behavioural science, economics, and statistics. The module provides managers and business leaders with the understanding needed to manage and lead those who implement the marketing activities; the module provides concepts and processes for business leaders that seek to continue developing through future experiences or coursework in marketing. The module then focuses on managing processes. Theoretically, it models business functions as a network of actions that convert inputs in to outputs. Process design is considered, including the volume and variety of system inputs and outputs - especially with respect to goods and services. Different inventory management and logistic systems are explored. Finally, forecasting and process optimisation are explored, strengthening managers ability to operate with finite resources

This module enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Throughout the module, students will receive a comprehensive overview of technology utilisation to drive a competitive

advantage for company operations. Students explore various technology

solutions for business process automation, including value proposition

analysis across organisation functions. Specific topics addressed include process analysis; cross-functional and cross-firm integration; product development; information technology; and technology and operations strategy. Additionally, students will analyse how technology can be leveraged to improve product development during the four lifecycle phases. The module provides a detailed overview of the impact of technology on various operating models such as manufacturing, supply chain

management, customer-facing, product development, and support

functions.

Increases in product variety and customization in the past few years have posed challenges to firms in terms of delivering products to customers faster and more efficiently. With the prevalence of the usage of the internet for business, electronic business transformations are occurring inevery business. One of the fundamental enablers of electronic commerce is effective supply chain management. Thus, supply chain management has become the focus of attention of senior management in the industry today.This module considers management of a supply chain in a global environment from a managerial perspective. The focus is on analysis, management, and improvement of supply chain processes and their adaptation to the electronic business environment. The module focuses on six topics: Inventory and Information Management; Distribution and Transportation; Global Operations; Supplier Management; Management of Product Variety; and Electronic Supply Chains. Several new concepts including Prognostic Supply Chains, Build-to-Order, CollaborativeForecasting, Delayed Differentiation, Cross Docking, Global Outsourcing, and Efficient Consumer Response will also be discussed. At the end of the module, a student will have the necessary tools and metrics to evaluate a current supply chain and recommend design changes to supply chain processes

This module examines how leaders can most effectively use the resources of their team members to achieve business outcomes. The module develops managerial and leadership competences, focussing on how key improvements in the general strategy and techniques of managing people can produce outcomes more significant than isolated improvements to employee performance.The module provides students with concepts to support them across their careers as they continue to develop effective delegation, management strategy, and engagement with people inside of an organisation.

In this module, students will gain the capacity to appropriately apply abroad repertoire of communication skills in business, professional, and social contexts. Throughout the module, students will critically analyse managerial communication skills required for leadership in a wide variety of industries. It considers the varied means of communication including

writing, speaking, and calling, and generally appearing professional. The

communication requirements of different contexts are studied, including

informational, persuasive, and relational forms of communication

This module is designed to achieve an understanding of fundamental notions of data presentation and analysis and to use statistical thinking inthe context of business problems. The module addresses modern methods of data exploration (designed to reveal unusual or problematic aspects of databases), the uses and abuses of the basic techniques of inference, and the use of regression as a tool for management and for financial analysis. The potential ethical issues related to each topic will be reviewed. Socially and environmentally relevant data will be utilised throughout the module.The goal of the module is not to turn students into statisticians but to enable them to appreciate the use of probability in assessing evidence and making decisions, and to be statistically literate consumers of quantitative information generated by economists, biomedical researchers, psychologists, statisticians, survey researchers, and other experts.

In this module, students will develop specialised and multi disciplinary capacities to generate creative solutions and alternatives to existing business issues by refining their ability to lead processes that stimulate and manage creativity in a business. Students will reflect critically on templates and methods for designing, implementing, and assessing processes that introduce creativity to real work situations. The module will engage with both the theoretical frameworks and practical methods or tools for cultivating practices of creativity in response to real business challenges.Ultimately, the module cultivates skills for autonomous managers to lead creative projects, people, and ventures, and to oversee the processes thatkeep them on track.

This module explores the international business environment in which organisations operate. Throughout the module, students will examine the structure and features of international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries. The module also addresses aspects of global institutions, such as theWorld Trade organisation (WTO) and the International Monetary Fund (IMF), which set global rules that affect business strategy and humanwelfare.

Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.

Financial reports contain important information about a company's past, present, and future. The ability to read these reports provides valuable insights into an organisation's strengths and shortcomings. This module is designed to prepare students to interpret and analyse financial statements for tasks such as credit and security analyses, lending and investment decisions, and other decisions that rely on financial data. Throughout the module, students will explore in greater depth financial reporting from the perspective of financial statement users. Students will develop a sufficient understanding of the concepts and recording procedures and therefore will be able to interpret various disclosures in an informed manner. Additionally, students will learn how to compare companies financially, understand cash flow, and grasp basic profitability issues and risk analysis concepts

This module encompasses statistics, decision analysis, and simulation modelling. Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

The objective of this module is to provide students the basic data analysis and modelling concepts and methodologies using probability theory. Basic statistics concepts and probability concepts will be covered. Fundamental data analysis and hypothesis techniques will be covered. Further data modelling methodologies such as Hidden Markov Models and Bayesian networks will be introduced.Students successfully completing this module will have gained a solid understanding of probabilistic data modelling, interpretation, and analysis and thus have formed an important basis to solve practical statistics and data analysis-related problems arising in real-worldbusiness situations. The techniques discussed are applied in all functional areas within business organisations including accounting, finance, human resource management, marketing, operations, and strategic planning.

This module introduces students to one of the world’s most widely used and in-demand programming languages and its specific applications to business analytics. Python is used in a wide range of fields, including web development, data science, fin-tech, health care, and more. With Python, business leaders can scrape online sources to determine consumer sentiment, automate tasks, run advanced models, and export code across different applications.Throughout the module will develop the following skills: Apply programmatic logic to complex business problems in areas such as finance, operations, and marketing; Use technical knowledge to lead and manage teams in today’s evolving digital economy; Leverage state-of-the-art tools and powerful, open-source Python libraries to clean, analyse and visualise data.

The focus of this module is to introduce concepts, skills, and strategies for performing competitively in the business market where organisations rather than households are the customers.This module provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. Students will examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Additionally, students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Moreover, students will also gain an understanding of how to manage channel power, conflict, and relationships.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, andworldwide learning; and managing global brands.

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.

Embark on a transformative journey into entrepreneurship with our Mastering Path to Entrepreneurship course. This comprehensive program delves into essential modules tailored to equip aspiring entrepreneurs with the knowledge and skills needed to succeed in the dynamic world of startups and venture capital. Throughout the course, students will delve into key areas such as crafting a robust business model canvas, developing financial projections, and honing pitching techniques to effectively communicate their vision to potential investors. They will learn to measure entrepreneurial success using key performance indicators (KPIs) and leverage them for investor communication and decision-making. Moreover, students will explore advanced topics including investor relations, funding strategies, and the utilization of AI tools for enhancing business operations. They will gain insights into different types of language models, best practices for prompt writing, and leveraging AI technologies embedded in Microsoft Office 365 tools for creating impactful presentations and driving innovation in their startup ventures. By the end of the course, students will emerge with a comprehensive understanding of the entrepreneurial landscape, armed with practical skills, strategic insights, and a compelling pitch deck ready to captivate investors and propel their entrepreneurial endeavours to new heights.

Embark on an exploration of the latest advancements shaping the landscape of HR management with our Emerging Trends in HR Management course. This comprehensive program delves into cutting-edge strategies and practices vital for navigating the evolving HR landscape. Throughout the course, students will delve into diverse modules

covering a spectrum of contemporary HR topics. From HR technology

trends to remote work strategies, the curriculum equips learners with

the knowledge and skills necessary to thrive in today's dynamic workplace environment. Participants will gain insights into critical areas such as diversity, equity, and inclusion initiatives, preparing them to foster inclusive

workplaces that embrace diversity and promote equity. They will also

explore the future of work and HR's evolving role, discovering

innovative approaches to meet the evolving needs of organizations

and employees alike. Moreover, the course delves into advanced HR strategies, including agile HR practices and adapting to change, empowering students to leverage flexibility in HR policies to drive organizational success. Additionally, participants will learn to utilize key performance indicators (KPIs) for HR performance assessment, metrics for talent management, and measuring employee engagement. The curriculum also addresses employee well-being programs, mental health

initiatives, and work-life integration, ensuring students are equipped

to promote holistic employee wellness in the modern workplace.

The Fundamentals of Human Resource Management course offers a comprehensive exploration of the core principles and practices that underpin effective HRM within organizations. Through a series of modules, students will delve into key topics essential for understanding and navigating the dynamic field of human resource management. Beginning with an overview of the definition and objectives of HRM, students will gain insight into the historical evolution of HRM and its distinction from personnel management. They will examine the functions of HRM, including talent management strategies, talent acquisition, and employee development initiatives, such as training programs and career development plans. Moreover, students will explore the critical role of HR in driving organizational success, understanding how effective HR practices contribute to employee engagement, satisfaction, and retention. Through role-playing exercises and leadership development activities, students will enhance their decision-making skills and leadership competencies, preparing them to address complex HR challenges and drive positive organizational change. Throughout the course, students will engage in practical exercises and case studies to apply theoretical concepts to real-world scenarios, fostering a deeper understanding of HRM principles and their application in diverse organizational contexts. By the end of the course, students will be equipped with the knowledge and skills necessary to excel in the field of human resource management and contribute effectively to organizational success.

In the Financial Modeling course, students delve into the intricacies of building robust financial models tailored for valuation, budgeting, and strategic decision-making within the realm of investment banking. Throughout the course, students will develop an integrated financial model, honing their skills in various concepts crucial for financial analysis and forecasting. Beginning with the Equity Valuation Financial Model, students will grasp the fundamentals of understanding a business and its operating models, followed by data collection and structuring. They will learn to model historical statements and identify key drivers influencing the financial model. With a focus on projecting future drivers, students will delve into modeling revenue, expenses, asset depreciation schedules, loans, taxation, and other income sources. Moreover, students will explore interlinking financial statements, modeling key ratios, and calculating metrics such as Weighted Average Cost of Capital (WACC) and Cost of Equity. The course also covers equity valuation methodologies, including Discounted Cash Flow (DCF) analysis, alongside sensitivity analysis techniques. Additionally, students will gain insights into modeling for Mergers and Acquisitions, enhancing their proficiency in financial modeling for strategic decision-making in investment banking contexts. Through hands-on exercises and real-world case studies, students will develop the skills needed to excel in financial analysis and modeling roles.

The Digital Action Programme for Business Administration provides a capstone course in which students deepen and apply their learning through a 'Digital Action Programme' (DAP). In the DAP, students are grouped into cohorts (typically five students) and must work both individually and together on a specific, real, contemporary business consultancy problem related to their specialisation (Data Analytics; Marketing; Finance; International Business; DEI), normally proposed by a cooperating organisation (corporation or non-profit), which results in a comprehensive solution proposal. This provides students with a real-world business consultancy engagement, and the opportunity to produce, both individually and as a team, a substantial piece of relevant, scholarly, and actionable research, to be presented directly to stakeholders in the cooperating organisation. At the end of the DAP, every cohort submits a Final Report, Final Presentation, and Final Reflection on their experience.

The Final Report consists of the following components:

1. Title, abstract, and table of contents

2. Industry and competition report

3. Report on the cooperating organisation

4. Report on the business problem

5. Report on the potential solutions analysing their merits and weakness

6. Recommended solution with an implementation plan

7. Full financial model

8. Bibliography

The role of marketing management in organisations is to identify and measure the needs and wants of consumers, to determine which targets the business can serve, to decide on the appropriate offerings to serve these markets, and to determine the optimal methods of pricing, promoting, and distributing the firm’s offerings. Successful organisations are those that integrate the objectives and resources of the organisation with the needs and opportunities of the marketplace. The goal of this module is to facilitate student achievement of these goals regardless of career path.Throughout the module, students will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis, and search analytics.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, andworldwide learning; and managing global brands.

The focus of this module is to introduce concepts, skills, and strategies for performing competitively in the business market where organisations rather than households are the customers.This module provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. Students will examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Additionally, students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Moreover, students will also gain an understanding of how to manage channel power, conflict, and relationships.

This module introduces students to one of the world’s most widely used and in-demand programming languages and its specific applications to business analytics. Python is used in a wide range of fields, including web development, data science, fin-tech, health care, and more. With Python, business leaders can scrape online sources to determine consumer sentiment, automate tasks, run advanced models, and export code across different applications.Throughout the module will develop the following skills: Apply programmatic logic to complex business problems in areas such as finance, operations, and marketing; Use technical knowledge to lead and manage teams in today’s evolving digital economy; Leverage state-of-the-art tools and powerful, open-source Python libraries to clean, analyse and visualise data.

The objective of this module is to provide students the basic data analysis and modelling concepts and methodologies using probability theory. Basic statistics concepts and probability concepts will be covered. Fundamental data analysis and hypothesis techniques will be covered. Further data modelling methodologies such as Hidden Markov Models and Bayesian networks will be introduced.Students successfully completing this module will have gained a solid understanding of probabilistic data modelling, interpretation, and analysis and thus have formed an important basis to solve practical statistics and data analysis-related problems arising in real-worldbusiness situations. The techniques discussed are applied in all functional areas within business organisations including accounting, finance, human resource management, marketing, operations, and strategic planning.

This module encompasses statistics, decision analysis, and simulation modelling. Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

Financial reports contain important information about a company's past, present, and future. The ability to read these reports provides valuable insights into an organisation's strengths and shortcomings. This module is designed to prepare students to interpret and analyse financial statements for tasks such as credit and security analyses, lending and investment decisions, and other decisions that rely on financial data. Throughout the module, students will explore in greater depth financial reporting from the perspective of financial statement users. Students will develop a sufficient understanding of the concepts and recording procedures and therefore will be able to interpret various disclosures in an informed manner. Additionally, students will learn how to compare companies financially, understand cash flow, and grasp basic profitability issues and risk analysis concepts

Throughout this module, students will learn the basic concepts of needs analysis, investment policy, asset allocation, product selection, portfolio monitoring and rebalancing. Students will assess the various types of institutional investors, including pension funds and insurance companies and develop skills related to the client management life cycle and portfolio management as a process. The module will address the basic concepts, principles, and the major styles of investing in alternative assets. Additionally, students will learn about the impact of digitization on investment strategies and the issues related to performance measurement, transaction costs and liquidity risk, margin requirements, risk management, and portfolio construction. Other topics addressed in the module include quantitative investment strategies used by active traders and methodologies to analyse them. Through the use of case studies, students will learn to use real data to back-test or evaluate several of the most successful trading strategies used by active investment managers. As a result, students will learn to read and analyse academic research articles in search of profitable and implementable trading ideas.

In the Financial Modeling course, students delve into the intricacies of building robust financial models tailored for valuation, budgeting, and strategic decision-making within the realm of investment banking. Throughout the course, students will develop an integrated financial model, honing their skills in various concepts crucial for financial analysis and forecasting. Beginning with the Equity Valuation Financial Model, students will grasp the fundamentals of understanding a business and its operating models, followed by data collection and structuring. They will learn to model historical statements and identify key drivers influencing the financial model. With a focus on projecting future drivers, students will delve into modeling revenue, expenses, asset depreciation schedules, loans, taxation, and other income sources. Moreover, students will explore interlinking financial statements, modeling key ratios, and calculating metrics such as Weighted Average Cost of Capital (WACC) and Cost of Equity. The course also covers equity valuation methodologies, including Discounted Cash Flow (DCF) analysis, alongside sensitivity analysis techniques. Additionally, students will gain insights into modeling for Mergers and Acquisitions, enhancing their proficiency in financial modeling for strategic decision-making in investment banking contexts. Through hands-on exercises and real-world case studies, students will develop the skills needed to excel in financial analysis and modeling roles.

This module explores the international business environment in which organisations operate. Throughout the module, students will examine the structure and features of international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries. The module also addresses aspects of global institutions, such as theWorld Trade organisation (WTO) and the International Monetary Fund (IMF), which set global rules that affect business strategy and humanwelfare.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, andworldwide learning; and managing global brands.

This module encompasses statistics, decision analysis, and simulation modelling. Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

The Fundamentals of Human Resource Management course offers a comprehensive exploration of the core principles and practices that underpin effective HRM within organizations. Through a series of modules, students will delve into key topics essential for understanding and navigating the dynamic field of human resource management. Beginning with an overview of the definition and objectives of HRM, students will gain insight into the historical evolution of HRM and its distinction from personnel management. They will examine the functions of HRM, including talent management strategies, talent acquisition, and employee development initiatives, such as training programs and career development plans. Moreover, students will explore the critical role of HR in driving organizational success, understanding how effective HR practices contribute to employee engagement, satisfaction, and retention. Through role-playing exercises and leadership development activities, students will enhance their decision-making skills and leadership competencies, preparing them to address complex HR challenges and drive positive organizational change. Throughout the course, students will engage in practical exercises and case studies to apply theoretical concepts to real-world scenarios, fostering a deeper understanding of HRM principles and their application in diverse organizational contexts. By the end of the course, students will be equipped with the knowledge and skills necessary to excel in the field of human resource management and contribute effectively to organizational success.

Embark on an exploration of the latest advancements shaping the landscape of HR management with our Emerging Trends in HR Management course. This comprehensive program delves into cutting-edge strategies and practices vital for navigating the evolving HR landscape. Throughout the course, students will delve into diverse modules

covering a spectrum of contemporary HR topics. From HR technology

trends to remote work strategies, the curriculum equips learners with

the knowledge and skills necessary to thrive in today's dynamic workplace environment. Participants will gain insights into critical areas such as diversity, equity, and inclusion initiatives, preparing them to foster inclusive

workplaces that embrace diversity and promote equity. They will also

explore the future of work and HR's evolving role, discovering

innovative approaches to meet the evolving needs of organizations

and employees alike. Moreover, the course delves into advanced HR strategies, including agile HR practices and adapting to change, empowering students to leverage flexibility in HR policies to drive organizational success. Additionally, participants will learn to utilize key performance indicators (KPIs) for HR performance assessment, metrics for talent management, and measuring employee engagement. The curriculum also addresses employee well-being programs, mental health

initiatives, and work-life integration, ensuring students are equipped

to promote holistic employee wellness in the modern workplace.

This module encompasses statistics, decision analysis, and simulation modelling. Throughout the module, students will strengthen their capacity to lead individuals, teams, and organisations in processes that generate data-driven solutions to problems, data-driven insights into customer behaviour, and data-driven decision-making. This module provides the foundations of probability and statistics required for a manager to interpret large quantities of data and to make informed decisions under conditions of uncertainty, with incomplete information, and in both structured and unstructured settings. Theoretical topics include decision trees, hypothesis testing, multiple regression, Monte Carlo simulation, and sampling and estimation.

Embark on a transformative journey into entrepreneurship with our Mastering Path to Entrepreneurship course. This comprehensive program delves into essential modules tailored to equip aspiring entrepreneurs with the knowledge and skills needed to succeed in the dynamic world of startups and venture capital. Throughout the course, students will delve into key areas such as crafting a robust business model canvas, developing financial projections, and honing pitching techniques to effectively communicate their vision to potential investors. They will learn to measure entrepreneurial success using key performance indicators (KPIs) and leverage them for investor communication and decision-making. Moreover, students will explore advanced topics including investor relations, funding strategies, and the utilization of AI tools for enhancing business operations. They will gain insights into different types of language models, best practices for prompt writing, and leveraging AI technologies embedded in Microsoft Office 365 tools for creating impactful presentations and driving innovation in their startup ventures. By the end of the course, students will emerge with a comprehensive understanding of the entrepreneurial landscape, armed with practical skills, strategic insights, and a compelling pitch deck ready to captivate investors and propel their entrepreneurial endeavours to new heights.

This module examines specific issues involved in building and managing global brands in such a way that they contribute to shareholder value. A global brand uses the same name and logo and has awareness, availability, and acceptance in multiple regions of the world. It shares the same strategic principles, values, positioning, and marketing throughout the world. Although the marketing mix can vary, it is managed in an internationally coordinated manner. Throughout this module, students will develop skills related to building strong global brands; developing marketing mix strategies that are an effective combination of global standardisation, local adaptation, andworldwide learning; and managing global brands.

This module explores the international business environment in which organisations operate. Throughout the module, students will examine the structure and features of international markets, how organisations engage with these markets, and how they respond to their complexities. Students are introduced to useful theoretical and analytical frameworks that are crucial to understanding the opportunities and risks derived from the political, economic, social, technological, and institutional environment of countries. The module also addresses aspects of global institutions, such as theWorld Trade organisation (WTO) and the International Monetary Fund (IMF), which set global rules that affect business strategy and humanwelfare.