Award in Fundamentals of New Media

Fully Online
1 month
150
Award
Africa Digital Media Institute
Accreditation:
EQF5

About

A project-based, experiential, synchronous learning course dealing with

the technical, aesthetic, psychological, and commercial principles of

creating, producing, distributing, and monetizing digital content. This

class takes a critical approach to understanding the relationship between

the centralized media landscape of the 20th century, to that of the

democratized New Media economy of the 21st century; the Internet,

search engines, websites, social media; picture, audio, and video sharing

sites, etc. Emphasis is on the ever-evolving definition of professional

media content creation. Topics include the global influence of digital

technologies in communication and media, the unique properties of New

Media and how it works, the history of New Media from theory to practice,

success strategies of New Media pioneers, influencers, and thought

leaders, the financial rewards and ethical responsibilities of New Media

use, and the intellectual property challenges of New Media in open-source

communities.

Supporting your global mobility
Supporting your global mobility

Global Recognition

A dramatic close-up view of the weathered, curved outer wall of the Colosseum in Rome. The ancient Roman architecture shows multiple tiers of large, segmented arches and pocked stonework, highlighting the scale and decay of the historic structure against a pale sky.

Woolf degrees align with major international qualification frameworks, ensuring global recognition and comparability. Earn your degree in the most widely recognized accreditation system in the world.

Learn More About Degree Mobility
A dramatic close-up view of the weathered, curved outer wall of the Colosseum in Rome. The ancient Roman architecture shows multiple tiers of large, segmented arches and pocked stonework, highlighting the scale and decay of the historic structure against a pale sky.

Our accreditation through the Malta Further and Higher Education Authority (MFHEA) provides a solid foundation for credential recognition worldwide.

Success stories
Success stories

How students have found success through Woolf

"As a working parent, I needed something flexible and manageable. Woolf’s structure fit me perfectly. I was nervous at first, balancing work, parenting, and midnight classes, but the support, resources, and sense of community kept me going."
Andreia Caroll
Clinical Research Nurse
"Woolf provided me flexibility, a strong community, and high quality education. It really broadened my perspective and significantly improved my communication skills. I graduated not just more knowledgeable, but also more confident and well-rounded."
Brian Etemesi
Software Engineer
"The program at Woolf gave me the language to articulate what I had been intuitively practicing for years. It sharpened my strategic thinking and reinforced my belief that art can be a tool for social transformation."
Elad Schechter
Master of Business Administration in Arts Innovation
"GCAS college at Woolf has offered me a venue to explore my ideas with like-minded individuals, whose aspirations to expand their (and others) horizons, finding new ideas and thoughts to assist our fellow human beings to be more efficient, kinder, and smarter."
James Greer
Master of Arts in Philosophy
"As a working parent, I needed something flexible and manageable. Woolf’s structure fit me perfectly. I was nervous at first, balancing work, parenting, and midnight classes, but the support, resources, and sense of community kept me going."
Andreia Caroll
Clinical Research Nurse
“Woolf and Scaler’s hands-on Master’s program gave me the practical skills and confidence I was missing after my undergraduate degree. Real projects, professional tools, and mentorship transformed how I think, build, and solve problems — leading me to a career as a Software Engineer.”
Bhavya Dhiman
Master’s in Computer Science
"Woolf provided me flexibility, a strong community, and high quality education. It really broadened my perspective and significantly improved my communication skills. I graduated not just more knowledgeable, but also more confident and well-rounded."
Brian Etemesi
Software Engineer
“Woolf’s flexible, accredited program gave me structure, community, and the confidence to grow. From landing my dream internship to winning a hackathon, Woolf opened doors and shaped both my career and mindset.”
Dominion Yusuf
Higher Diploma in Computer Science
a. Possess the ability to apply theoretical and practical knowledge in the creation of solutions for problems related to new media production. b. Communicate ideas in a well-structured, coherent format, following appropriate conventions in the field of new media studies. c. Can select appropriate evidence when formulated responses to well- defined concrete and abstract problems of new media market analysis. d. Evaluate their own learning and identify the learning deficits to address in further learning. e. Assess, analyse, and criticise the various strategies for handling matters arising in the context of new media production f. Compare and evaluate the different methods recommended in scholarly sources pertaining to how to handle the emergence of new media platforms and new communities or audiences for online content. g. Propose appropriate solutions to well-scoped but abstract and changing problems pertaining to new media, online culture, and business.

Course Structure

Fundamentals of New Media
150 hours | 6 ECTS

About

A project-based, experiential, synchronous learning course dealing with

the technical, aesthetic, psychological, and commercial principles of

creating, producing, distributing, and monetizing digital content. This

class takes a critical approach to understanding the relationship between

the centralized media landscape of the 20th century, to that of the

democratized New Media economy of the 21st century; the Internet,

search engines, websites, social media; picture, audio, and video sharing

sites, etc. Emphasis is on the ever-evolving definition of professional

media content creation. Topics include the global influence of digital

technologies in communication and media, the unique properties of New

Media and how it works, the history of New Media from theory to practice,

success strategies of New Media pioneers, influencers, and thought

leaders, the financial rewards and ethical responsibilities of New Media

use, and the intellectual property challenges of New Media in open-source

communities.

Teachers

Saum Idd
Saum Idd
Dorothy Lavuna
Dorothy Lavuna

Intended learning outcomes

Knowledge
  • Cultivate strategic and creative responses in the search for solutions to well-defined concrete and abstract problems related to identifying opportunities in new media and producing content related to those opportunities
  • Have knowledge of the development of online culture and creative practice that builds upon advanced general education, though at a level still supported by advanced textbooks
  • Make judgments based on knowledge of the rules and conventions for the proper use of open-source material in new media, and demonstrate knowledge of the social and ethical issues relevant to online culture.
Skills
  • Can select appropriate evidence when formulated responses to well- defined concrete and abstract problems of new media market analysis
  • Compare and evaluate the different methods recommended in scholarly sources pertaining to how to handle the emergence of new media platforms and new communities or audiences for online content.
  • Assess, analyse, and criticise the various strategies for handling matters arising in the context of new media production
  • Evaluate their own learning and identify the learning deficits to address in further learning.
  • Communicate ideas in a well-structured, coherent format, following appropriate conventions in the field of new media studies
  • Propose appropriate solutions to well-scoped but abstract and changing problems pertaining to new media, online culture, and business.
  • Possess the ability to apply theoretical and practical knowledge in the creation of solutions for problems related to new media production.
Competencies
  • Possess the academic competences to undertake further studies in social media and new media with a degreee of autonomy.
  • Independently manage projects that require techniques related to new media where the correct use of market analysis is essential
  • Display creativity and initiative in carrying out multimedia projects
  • Monitor and review their own performance and the performance of others; where appropriate collaboratively train others in the correct approach to the production and deployment of new media

Entry Requirements

Tuition Cost
48,000 KES
Student education requirement
Undergraduate (Bachelor’s)

Application Process

1

Submit initial Application

Complete the online application form with your personal information

2

Documentation Review

Submit required transcripts, certificates, and supporting documents

3

Assessment

Note: Not required by all colleges.
For colleges that include this step, your application will be evaluated against specific program requirements.

4

Interview

Note: Not all colleges require an interview.
Some colleges may invite selected candidates for an interview as part of their admissions process.

5

Decision

Receive an admission decision

6

Enrollment

Complete registration and prepare to begin your studies

Person holding a booklet labeled 'WOOLFIT' against their blue jeans.

Ready to advance your education with a globally recognised degree?

Previous
Overview
Next
What you’ll learn